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6 Things to Know about LinkedIn

LinkedIn is a Social Media Platform with a Relevancy Algorithm

LinkedIn is a social media platform that uses an algorithm it’s continually updating so that it can provide users with what it determines to be articles and connections you are interested in. Your “feed” provides you with a steady stream of content with relevancy for your industry and your connections. Before you see the feed of articles on your LinkedIn homepage it goes through filters to remove poor-quality postings, spam, and irrelevant ads.  LinkedIn is striving to provide a network platform that connects people and shares content that users find relevant and interesting.

Not to worry you still have the ability to influence your feed by how you interact with articles.  Once the content arrives in your feed, you can engage with the content via a comment, a “like” or a share. For the content you are not interested in you can you flag the content as spam or you can hide it to prevent others from seeing it. Your action helps determine what you’ll see in the future.  If you provide negative feedback to the content, LinkedIn will weigh your actions against the actions of others to determine whether the content should show up in anyone’s feed.

1) LinkedIn Still Relies on Humans

LinkedIn uses computer filters, but actual humans also weigh in on the content. Based on how you interact with the content, flag it as spam or deem it better for Facebook content, LinkedIn notices and adjusts accordingly. The more you interact and give feedback on the info that is in your feed the more accurate it will get.

2) How to get Started Networking on LinkedIn

LinkedIn is a professional networking site. it enables you to connect with people you know and it also enables you to connect with the people your connections know on LinkedIn. The environment is like a virtual 24/7 networking get-together where you have the opportunity to rub elbows with the best in the business no matter their location. Success networking on LinkedIn is defined by the development of your professional profile and interacting with those on the network. To start, you need a good headshot of yourself, write an appropriate title and summary, and include highlights of your work and life experiences, as well as add your education and skills. For more information on LinkedIn profile creation and importance click here. For LinkedIn to be useful and develop your network you need to get active. Access the site every day and pay attention to the people in your industry who matter. What are they posting and commenting on? Get in the conversation and share your thoughts. If you are at a networking event and sit in the corner never talking to anyone, how does that help your network, LinkedIn is the same way, you get what you put in. Highly recommend you join groups that you find interesting and relevant, especially in your industry. As your activity level grows, your connections will also grow.

3) Does LinkedIn Help Raise Your Professional Profile?

After developing your profile on LinkedIn, you have to get active by sharing articles you find interesting and commenting on them with your own thoughts. As you get comfortable, publish your own thought leadership pieces that are professional and relevant to your connections.  Recommend you research your topics, check grammar and spelling, and finally be sure it’s a professional-based topic and not one that would alienate or discriminate against someone. This is your online reputation and as many people have learned in recent years that nothing is ever really deleted from the internet.  This is how LinkedIn enables users to build their reputation as a leader in their respective fields, but it can also hurt someone’s reputation so be careful.

4) LinkedIn Profile works like a resume

First, check out my recent blog on LinkedIn profiles. Based on your professional profile, relevant postings, and the online reputation you have built companies and recruiters looking for talent will contact you. But you can also be proactive, by using LinkedIn’s “let recruiters know you’re open” tab found under career interests and its “job recommendations” tab that helps job seekers find work. If you regularly check out the open jobs that are listed and you also check out the “seek jobs with connections” to see who you know who’s already at the companies you want to consider, then you may be able to find new opportunities you didn’t even know to exist.

5) LinkedIn is a big tool for Employers Too

Employers enjoy the same benefits as individuals using LinkedIn to network with top professionals in the industry and recruit top talent  The site allows employers to search for potential job candidates or follow companies from which they’ve already hired. Who’s looking to jump ship next? LinkedIn is also a search engine, and it scours jobs that will fit job seekers, so it’s important that employers use keywords and phrases that a perfect employee might enter as they look for new employment.

6) LinkedIn’s Marketing Features

LinkedIn is not only for networking; it’s also for marketing. Just as you can advertise on Facebook and Instagram, you can also post ads on LinkedIn. Use the Campaign Manager to run InMail campaigns and post ads. It’s a pay-per-click format, which means you only get charged if someone acts on your ad. But that’s also why you need to target effectively, so consider the skills you have and who is most likely to want them. A narrow focus may yield the best results.

LinkedIn is a social media platform geared toward professionals. It enables you to network and build your professional portfolio, but you can also go out into the world and look for a new job. Professionals who’ve been in business for decades use LinkedIn and so do newly minted college grads. It is also used by employers and recruiters who are looking for job candidates.

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